The brief that gets you a better supplier shortlist

1. Describe a product someone can manufacture

Include dimensions, materials, colors, finish, tolerances, function, and reference photos. Label preferences separately from non-negotiable requirements. If a reference product is only inspiration, explain what must change.

2. Separate the first order from the forecast

State your first-order quantity and expected reorder pattern separately. An optimistic annual forecast is not a committed order. Ask suppliers to price the quantities you can realistically purchase.

3. Define the approval process

Specify whether samples, tooling, artwork, or test results need approval. Identify the person who signs off and the conditions that allow production to begin. Keep the final approved specification in writing.

4. Include the destination and packaging

A unit price is incomplete without packaging and destination assumptions. Provide sales channel, labeling needs, carton requirements, and delivery destination. Product-specific legal requirements should be reviewed with qualified specialists.

5. Compare total scope

Put unit prices, tooling, samples, packaging, inspections, payment terms, and freight assumptions side by side. Document exclusions and unresolved questions before selecting a supplier.

Your next practical step

Put the details you already know into a project brief. Mark the uncertain items as questions so the next conversation can resolve them.

Start your brief

Know what to bring to your first call.

Enter your email. We send one email that explains what the call covers and lists 3 things to have ready: your product with a photo or spec sheet, your order quantity and your delivery city. On the call we list the supplier questions still open, so you leave with a clear next step. The email includes a link to choose a time.